Position: Group Head
Location: Mumbai Metropolitan Region
Full Time (Onsite)
Reporting of the role
This role reports to: Sr. Business Director - Strategy
Responsibilities Of The Role
Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs
Crafting the project scope, tools needed, and the content to be covered
Ability to effectively present the work in a compelling storytelling manner.
Explore new methodologies, use of AI tools in audience and cultural understanding
Skills And Experience
What you will need:
Understanding of various qualitative and quantitative tools like TGI, GWI, Unmetric, Talkwalker etc
Should have the capability of mining and articulating media/consumer insights.
Understanding of media eco-system, cultural tentpoles – ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships)
Minimum Qualifications
MBA
5+ years of Qualitative / Quantitative Research experience
Keen interest in consumer behaviour, media landscape, brands and marketing
Share your resume at annu.konar@wppmedia.com
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